Stop Calling Me A Consumer
In a stroke of genius, Adam Crowe developed a script for FireFox that eliminates the "cword" and replaces it with people/person. NIcely done. He also has a network on Facebook dedicated to the cause. Now we just have to start treating them as people and change our approach to communicating with them. It's right in line with our philosophy here at cword.org. First we admit that they are really people, then we start to befriend them. It's the new purpose of marketing.
by Brandon Murphy