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August 17, 2007

Bringing back the mix tape


I think we can all agree that Napster, itunes, Pandora and mp3 players have revolutionized how we integrate music into our lives. I think it's also easy to say that music has become more personal and accessible then ever.  On the other hand, you could also say that it's made the discovery and exchange of music so easy, that it's become less personal and precious.  Case in point, the mix tape.  I can't remember a more emotional exchange of music.  I know, I know, what a sappy, circa 1980's, archaic thing.  But, think about it.  Creating a mix tape for someone really meant something.  Now we exchange playlists with perfect strangers that reflect us.  Mix tapes reflected how we feel about others.  So kudos to suckuk.com, a seemingly cooler and somewhat more kitschy online version of Sky Mall, for bringing the mix tape back with more current technology.  There's just something about physically exchanging music that expresses your feelings for someone or something.  Its nostalgic, relevant and brilliant.  And it's a great example of using technology to be a friend to the consumer.  Thanks Suck UK.  Wouldn't it be cool if brands would make mix tapes for consumers to tell them how much they mean to you?

by Brandon Murphy


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