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September 12, 2007

Applying Pressure


There's nothing new about rant sites.  Sites where people who have been wronged by specific companies, and/or vehemently disagree with the behaviour of the company, rant and rave about how much they hate them.  Just google the name of the company + sucks.com and you'll find them.  Here are two:

I've rarely seen any of these actually work up until now.  A group of college students banded together on Facebook in London to persuade a HSBC bank to reinstate a benefit they were eliminating.  The power of the mob rises up and a business not only listened they acted.  Kudos to HSBC for acting.  Many businesses would have resorted to a PR tactic to avert the negative press and preserve the cost savings of the action.  Instead, HSBC recognized the danger of broken relationships and chose to take corrective action to preserve it.

Here's the story:  http://news.bbc.co.uk/2/hi/uk_news/education/6970570.stm

by Brandon Murphy


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